While this ad really doesn’t need any explanation and is part of a well-known, many-year series of disgustingly retro-sexist ads, I should mention that disembodying women is literally the fastest way to dehumanize and degrade them. Instead of going on a long rant about why this commercial is awful, I’ll just list some products Unilever makes and you can either keep buying or stop buying them.
-Dove products (oh the hypocrisy)
-Ben & Jerry’s ice cream
-Lipton teas and beverages
-Klondike ice cream
-VO5 hair products
You can send a message that this awful brand needs a fresh new campaign by refusing to buy just some of these products.
Axe and Unilever: Foe