While this ad really doesn’t need any explanation and is part of a well-known, many-year series of disgustingly retro-sexist ads, I should mention that disembodying women is literally the fastest way to dehumanize and degrade them. Instead of going on a long rant about why this commercial is awful, I’ll just list some products Unilever makes and you can either keep buying or stop buying them.

-Dove products (oh the hypocrisy)

-Ben & Jerry’s ice cream

-Lipton teas and beverages

-Klondike ice cream




-Degree deodorant

-VO5 hair products

And many more


You can send a message that this awful brand needs a fresh new campaign by refusing to buy just some of these products.

Axe and Unilever: Foe

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